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Mamaearth parent Honasa launches GenZ focused makeup brand Staze
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Mamaearth parent Honasa launches GenZ focused makeup brand Staze
29 March 2024
Honasa Consumer Limited (HCL), the parent of Mamaearth, has announced the launch of its latest venture ‘Staze’, a color cosmetic line in a bid to enter the segment currently dominated by the likes of Loreal, Lakme, and Sugar. In a statement, the company said that the brand has been created by a coalition of 43 beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.
Honasa Consumer Limited (HCL), the parent of Mamaearth, has announced the launch of its latest venture ‘Staze’, a color cosmetic line in a bid to enter the segment currently dominated by the likes of Loreal, Lakme, and Sugar. In a statement, the company said that the brand has been created by a coalition of 43 beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.
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