Mamaearth parent Honasa launches GenZ focused makeup brand Staze

Honasa Consumer Limited (HCL), the parent of Mamaearth, has announced the launch of its latest venture ‘Staze’, a color cosmetic line in a bid to enter the segment currently dominated by the likes of Loreal, Lakme, and Sugar. In a statement, the company said that the brand has been created by a coalition of 43 beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.