Mamaearth targets 100 crore ARR on Meesho, expands to Tier 3 markets, shares dip

Mamaearth, a leading Indian personal care brand, has partnered with e-commerce platform Meesho to expand its reach into Tier 3 and smaller markets. The collaboration, announced today, aims to increase Mamaearth’s Annual Recurring Revenue (ARR) on Meesho to 100 crore in the next 12 months.

The brand, on Meesho, experienced a fivefold growth during Meesho’s recent sale period. Mamaearth’s products have gained traction in remote areas such as Belgaum, Kashipur, Bokaro, Sivakasi, and Kushinagar.