Mamaearth unveils Kerala-Inspired hair care line, marking a shift towards regional innovation

Mamaearth, a personal care brand, announces the launch of its latest innovation – the Kerala Thaali Hair Care Range. This regional range is a tribute to the rich cultural heritage and natural bounty of Kerala, bringing together the best of nature’s goodness in a holistic hair care experience.

The newly launched Hair Care Range is inspired by the traditional “Kerala Thaali”, a harmonious blend of diverse and nourishing ingredients that are emblematic of the region’s ethos. The range is crafted with a selection of natural ingredients native to Kerala, such as hibiscus, shikakai, and amla, known for their time-tested benefits in hair care. This innovation stems from deep consumer insights and crowdsourcing ideas, reflecting our understanding of consumer needs and our commitment to fulfilling them. This collection is crafted to enhance hair with exceptional strength and shine, while also honoring the rich cultural traditions of Kerala.