mCaffeine to continue focusing on micro markets, registers 300 pc growth

Personal care brand mCaffeine is planning to continue its focus on 24 key micro markets for the next 15-18 months to penetrate deeper into the offline arena. In the past 6 months, the brand has registered 300 per cent growth in offline retail, Tarun Sharma, co-founder, and CEO, and Suman Kumar , national head of retail, mCaffeine told ETRetail. The brand has been concentrating on micro markets in 24 geographies majorly in metro and tier I cities and claims 60 per cent of its geographies are profitable.