Meesho Launches Creator Club: Content Commerce Platform

Buoyed by the three-fold growth in order volume through content commerce, SoftBank-backed e-tailer Meesho on Wednesday said it has launched a dedicated platform for the segment. The platform, Creator Club, will enable content creators directly collaborate with sellers on Meesho and monetise their content. "With the launch of Meesho Creator Club, we are doubling down on our mission to democratise internet commerce, empowering creators with the right tools and resources they need to thrive. By driving growth and engagement through authentic, relatable content, our platform is reshaping the future of e-commerce," Meesho General Manager, Monetization and Content Commerce, Prasanna Arunachalam said in a statement. While testing content commerce in 2024, Meesho recorded a three-fold increase in order volume on its platform.