Meesho reduced ad spends 50% in FY24

E-commerce marketplace Meesho has reduced its advertising and sales promotion expenses by 50.51%, spending Rs 459.2 crore in FY24, down from Rs 927.8 crore in the previous year. According to the company's annual report, Meesho is making e-commerce accessible to 187 million annual transacting consumers. Total orders placed grew to 1.3 billion from Apr to Dec'24. "This trend has driven impressive growth across categories like Home & Kitchen, Beauty & Personal Care, and Kids & Baby Care. As a result, Meesho continued to be India's most downloaded shopping app for four consecutive years, underscoring the platform's growing appeal and reach," mentioned a release.