Need to increase share of Indian brands to 25% in smartphone industry: Lava MD

Need to increase share of Indian brands to 25% in smartphone industry: Lava MD
ET Telecom
Published onET Telecom
Publish Date18 March 2024
Reading time1 Min

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There is a need to increase the market share of Indian brands to 25% in the Chinese original equipment manufacturers (OEMs) dominated smartphone market to ensure healthy competition and offer more choices to consumers, according to homegrown handset maker Lava.

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