Nirvana by boAt challenges their global counterparts with the latest ‘Lost in Nirvana’ campaign featuring Ranveer Singh and the next line up of Nirvana Products

This festive season, Nirvana by boAt, India’s fastest growing premium TWS brand, launches the latest edition of its iconic ‘Lost in Nirvana’ campaign with Bollywood superstar and boAthead Ranveer Singh. The campaign highlights Nirvana’s dedication to delivering an unparalleled sound experience, enhanced by groundbreaking technology through key global partnerships.

At the heart of the campaign is a striking print advertisement showcasing Ranveer Singh fully immersed in the audio world of Nirvana. To back their claim of competing with their global counterparts they show their product line up – Nirvana Space, Nirvana IVY, and Nirvana Ion ANC Pro. Each product highlights key features that not only stand out but are best in the segment.

The brand showcases a powerful line up of technology partnerships which are enabling these tech advancements such as Hi-Res Audio, LDAC, mimi, Hi-Fi, Google, and more delivering cutting-edge audio technology to consumers worldwide.