OYO Expands Luxury SUNDAY Hotels Brand to Malaysia

Hospitality technology company OYO, based out of India, has introduced its luxury hotel brand, SUNDAY Hotels in Malaysia by opening two hotels in Kuala Lumpur and Pantai Cenang, Langkawi. The ongoing expansion marks the beginning of an enhanced entry into the premium hospitality sector in Southeast Asia, with the proposal to launch ten more SUNDAY Hotels in Malaysia in 2025. The destinations to be expanded are the prime tourist spots such as Johor Bahru, Penang Island, Kuantan, and Kota Kinabalu. SUNDAY brand was established in May 2023 in India as a joint venture between SoftBank and Oravel Stays; it has three properties in India and is projected to have 25 by March 2025.