PRISM announces 'Insta Stays' program for OYO properties as new year travel demand surges

PRISM expects Insta Stays to play a key role during high-demand travel periods, offering greater certainty to travellers while helping hotel partners maximize occupancy during this time.

Oravel Stays Limited (“PRISM”) has announced the launch of its new ‘Insta Stays’ program for all OYO properties in India as last-minute holiday planning gains momentum ahead of the new year.

OYO is a value-stay brand with more than 13000 hotels across India. As part of the program, OYO Wizard members receive an additional 5% exclusive discount on Insta Stays bookings. With over 18 million members, OYO Wizard is among India’s largest hotel loyalty programs, reflecting the growing preference for trusted brands and loyalty-led value among frequent and spontaneous travellers.

According to OYO’s internal booking data over the last few years, last-minute hotel searches surge as the year-end holiday season approaches driven by rising travel demand to popular leisure and religious destinations such as Goa, Manali, Jaipur, Rishikesh, Varanasi, Katra, Puri, Ayodhya, Ooty and Pondicherry.

Speaking on the initiative, Varun Jain, Chief Operating Officer, PRISM Asia said “Guests can expect a seamless and hassle-free stay experience, powered by one of the fastest check-in processes in the category. With instant booking confirmation, digitally enabled check-ins and fully verified properties, the program significantly reduces waiting time at hotels, allowing travellers to check in within minutes and focus on their stay. This guest-first approach is designed to deliver consistency, comfort, and convenience, particularly for last-minute and peak-season travellers".