Razorpay partners with CRED, Visa for CardSync payment solution to enable one-tap payments across online stores

Razorpay has launched CardSync, a new payment solution developed in partnership with CRED and Visa that enables customers to use their saved credit cards across any online store using Razorpay's checkout system with a single tap.

The ecosystem-wide tokenization solution addresses a critical problem in Indian e-commerce: nearly 40% of card payment failures occur due to issues like expired cards, incorrect entry, or customers not having their cards readily available during checkout. Only 40% of users currently complete the tokenization process, according to Razorpay data.

CardSync allows shoppers to link their saved CRED credit cards to any merchant website or app using Razorpay checkout, eliminating the need to repeatedly enter card details or CVV codes for future purchases. The integration is built on Visa's secure tokenization infrastructure and represents the first solution of its kind in India.

Early results show promise, with CardSync demonstrating three times higher usage of saved cards and improved customer retention rates. The solution particularly targets high-value transactions where checkout friction leads to significant customer drop-offs and revenue losses for emerging brands.

"The next phase of digital payments is not just about enabling transactions, it's about making them invisible," said Khilan Haria, Chief Product Officer at Razorpay. The company was among the first in India to adopt card tokenization and has now extended this capability across different merchants and platforms.

The partnership combines Razorpay's payment infrastructure with CRED's trusted user base and Visa's security framework. For businesses, CardSync promises lower abandonment rates and higher conversion rates, while customers benefit from faster, more secure checkout experiences without repeatedly entering sensitive card information on unfamiliar websites.

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