Reliance Retail starts testing its Swiggy, Blinkit rival: No delivery fee, no Darkstores and other things that will make JioMart different

Reliance Retail is entering the competitive quick commerce market in India. The company has brought back its launched quick commerce services in select areas of Navi Mumbai and
Bengaluru through its e-commerce platform, JioMart. According to a report in the Economic Times, Reliance Retail has initiated efforts to enter the thriving quick commerce market in a move that is set to escalate competition for Zomato-owned Blinkit, Swiggy Instamart, and BigBasket, among others.

Initially focusing on grocery items, Reliance reportedly plans to expand its quick commerce offerings to include value fashion and small electronic products. The company will leverage its extensive network of stores, including Reliance Digital and Trends, to fulfill orders within 10-15 minutes or 30 minutes.