Reliance Retail to take cluster approach to 7-Eleven expansion

Reliance Retail plans to take the cluster approach to expanding convenience store format 7-Eleven across the country, a person familiar with the development said.

The retailer plans to consolidate the concept store in Mumbai and Pune in Maharashtra before going out of the state. Out of the total 55 7-Eleven stores Reliance Retail operates in India, 49 are in Mumbai, and 6 in Pune in Maharashtra. IndiaRetailing was the first to report about the company’s reaching the 50-store milestone.

“The focus is clearly to go to every nook and corner of Mumbai and Pune and then move to other cities in a cluster approach,” said the person. “They want to go as hyperlocal as possible with 7-Eleven,” the person added.