'Save the marketing cost': Ola Electric CEO on EV companies making 'cute ads' to grow sales

Bengaluru-based electric vehicles (EV) maker Ola Electric CEO Bhavish Aggarwal, in a recent post on X (formerly Twitter), advised other EV makers to save on marketing costs and focus more on supply chains and technology.

"I see some EV companies trying to make ‘cute’ ads in a bid to grow their stagnant sales," Aggarwal wrote.

He said the electric vehicles is a supply chain and manufacturing business. "Pro tip for them: Electric vehicles is a supply chain and manufacturing business. Save the marketing and sales ₹₹ and invest it into supply chains and tech to lower your product costs.," Aggarwal added.