SBI Mutual Fund launches AI chatbot ‘SmartAssist’ for WhatsApp-based investing

SBI Mutual Fund has launched SmartAssist, an AI-powered conversational assistant on WhatsApp. The tool aims to make mutual fund investing simple and accessible through a chat-based interface.

SmartAssist allows users to perform tasks such as starting a Systematic Investment Plan (SIP), checking their portfolio, comparing funds, and resuming investments—all within WhatsApp. The service is available 24/7 and uses natural language processing (NLP) to understand and respond to user queries.

“SmartAssist brings the power of AI directly to our investors,” said Nand Kishore, MD & CEO, SBI Mutual Fund. He added that the initiative is part of the company’s broader push to enhance customer experience through technology.


The chatbot offers information in a conversational format, helping users understand mutual fund basics and manage their investments without navigating websites or apps. Visual cues within the chat aim to simplify complex financial concepts.​