SheGlam Enters India via Reliance Retail’s Tira Platform

Published onindianretailer.com

Publish Date23 January 2025

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Global cosmetics brand SheGlam, owned by the e-commerce company Shein, has entered the Indian market through a partnership with Reliance Retail's beauty platform, Tira. Currently, SheGlam products are available on Tira’s website and app, with plans to expand availability to physical Tira stores soon.

SheGlam, headquartered in Singapore, claims to sell three products globally every second. Its India lineup includes a range of products such as liquid blush, liquid highlighter, lipsticks, and foundation

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