Signify installs an illuminated 16 feet tall modak in Mumbai for Ganesh Chaturthi

Signify installs an illuminated 16 feet tall modak in Mumbai for Ganesh Chaturthi
business-standard.com
Published onbusiness-standard.com
Publish Date7 September 2024
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Illuminating the spirit of Maharashtra’s iconic Ganpati festival Signify, the lighting brand, unveiled an illuminated modak installation, recognised by both the Asia and India Book of Records. Powered by Philips lights, towering at 16 feet with a glowing 4-foot base, the installation will grace the intersection of the Chintamani Ganpati Mandal and Lal Bagh Cha Raja in Mumbai from September 7, 2024, for the next 11 days.

In line with Signify’s #BrighterLifeBetterWorld vision, this unique installation is a testament to the brand’s commitment to bringing the best of innovation to India blending in the festivities, devotion, prosperity, and heritage.

Over 10 days a dedicated team of more than 70 individuals worked to create this spectacle. Their collective effort and passion resulted in a stunning display that showcases Signify’s innovative prowess to blend in modern technology with traditions to create something extraordinary.

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