Signify onboards Rahul Dravid as their brand ambassador

Signify has announced its association with Indian cricketer Rahul Dravid as the brand ambassador for the next two years. This strategic union comes ahead of the festive season, underlining Signify's commitment to innovation, excellence, tradition and festivities.

Dravid, adored for his noteworthy cricket career and revered role in Indian sports, epitomises the essence of Signify's values - legacy, integrity, innovation, and dedication to providing customers with an unsurpassed lighting experience. This association will usher in a new era for the lighting industry, as it fortifies the brand's commitment to inspire and celebrate with the consumers in India, the company stated in a press release.

Commenting on the association Sumit Joshi, chief executive officer and managing director - Signify, Greater India, remarked, “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. Taking a step ahead, we are thrilled to have Rahul Dravid join the Signify family as the face of our brand. His enduring appeal and unwavering dedication perfectly mirror Signify's foundational principles, resulting in a collaboration that exemplifies perseverance, quality, and innovation.”