Signify onboards Rashmika Mandanna as brand ambassador

Signify has announced its association with actor Rashmika Mandanna as the brand ambassador. This alliance comes ahead of the summer season. With Mandanna, the brand aims to tap the younger audience that is increasingly playing an eminent role in the country’s consumption story. This association will mark a new chapter, as it strengthens the brand's commitment to inspire, celebrate and engage with consumers in India.

Commenting on the association Sumit Joshi, CEO & MD - Signify, Greater India, remarked “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. We are delighted to welcome Rashmika Mandanna to the Signify family as the brand ambassador for our Ecolink and Philips brands. Her vibrant personality and commitment to her craft align perfectly with our principles of innovation, utmost quality, and cutting across generations. We are sure that our upcoming association with her will be loved by customers across the nation.”

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