Steelbird Partners With Hella To Bring Horns & Spark Plugs To The Indian Market

Automotive component supplier, Steelbird International has announced its partnership with German brand Hella to bring its product range of automotive spares to the Indian market. Hella will introduce horns and spark plugs in the country that will be marketed and distributed by Steelbird. The collaboration marks Steelbird's expansion in the automotive component space. The company recently forayed into selling tyres, lubricants, bearings, and many other offerings. Steelbird already retails safety equipment in the two-wheeler space.

Rama Shankar Pandey - Managing Director, Hella India Lighting, said, "We are looking forward to creating positive experiences for 2-wheeler customers and channel partners of Steelbird by offering our product expertise in horns and spark plugs. With extensive distribution coverage of Steelbird in the two-wheeler segment, these products powered by Hella, are sure to make an impact, to make every ride safer and smoother for road users."

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