Sugar Cosmetics launches #BoldAndFree campaign featuring Taapsee Pannu

Beauty brand Sugar Cosmetics on Wednesday launched its latest campaign called #BoldAndFree featuring Bollywood actor Taapsee Pannu.

The brand campaign is off to an aggressive start with both simultaneous launches on television, print and OOH. This will be further amplified across various mainstream digital and social media channels, the brand said in a statement.

The OOH campaign will go live Pan India including metro cities and major tier 1 & 2 cities. The TVC will be aired nationwide in eight languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu across all prime electronic channels, it added.

The campaign is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin.