Swiggy Instamart wins quick commerce race with 8-minute delivery: JPMorgan

Swiggy Instamart has taken the lead in India’s competitive quick commerce sector, setting a new benchmark for delivery speeds, according to a recent JPMorgan report. The delivery arm of Swiggy has outperformed rivals like Blinkit, Zepto, BB Now, and Flipkart Minutes, emerging as the fastest player in this rapidly expanding market.

JPMorgan, a key banker for Swiggy’s $1.35 billion IPO launched earlier this month, revealed that Swiggy Instamart achieved the lowest median delivery time among its peers, completing deliveries in just 8 minutes across the top four Indian cities. This performance is only 2 minutes over the company’s 6-minute delivery promise.

In contrast, Zepto recorded a median delivery time of 9 minutes — still the second fastest among the top players, but falling 4 minutes short of its promised 5-minute window. Blinkit, the leader in quick commerce, trailed with a median delivery time of 11 minutes, despite its promise of an 8-minute window.

Swiggy: The delivery pace setter

The report also highlighted Swiggy Instamart’s superior consistency in meeting delivery timelines. With a variance of just two minutes between its promised and actual delivery times, Swiggy performed significantly better than its competitors. Blinkit, with a variance of 3 minutes, was in second place, while Zepto lagged with a variance of 4 minutes.