Swiggy takes Instamart to 43 cities ahead of festive season

Public markets-bound Swiggy's quick commerce business, Instamart, has expanded its reach to 43 cities across India, up from 27 at the end of March, to growing consumer demand during the festive season.

Over the past two months, the platform has launched operations in 11 new cities, including Rajkot, Thrissur, Mangalore, Kanpur, Udaipur, Warangal, Salem, Amritsar, Bhopal, Varanasi and Ludhiana.

While the densification of Swiggy Instamart's store network in key metros and larger cities remains the dominant axis of expansion, these new markets are the flag-bearers of tomorrow's growth, Instamart said.