The Derma Co On Track To Achieve INR 1,000 Cr ARR In 3-5 Years: Mamaearth

Listed D2C unicorn Mamaearth’s parent Honasa Consumer projects its skincare brand The Derma Co. to clock an annualised revenue run rate (ARR) of INR 1,000 Cr in the next three to five years.

In its annual report for the financial year 2023-24 (FY24), the company’s cofounders Ghazal and Varun Alagh said that they expect the startup’s other two brands, Aqualogica and Dr. Sheth’s, each to enter the INR 500 Cr ARR club between FY27 to FY29.

On BBLUNT, the company estimated that the haircare brand would reach an ARR of INR 250 Cr during the same timeline.

“We expect The Derma Co. to enter the INR 1,000 Cr ARR club, Aqualogica and Dr. Sheth’s to enter the INR 500 Cr ARR club, and BBLUNT to enter the INR 250 Cr ARR club in the next 3-5 years,” read a joint introduction to the report by the cofounders.

On the D2C unicorn’s future trajectory, the report underlined that Honasa plans to continue its focus on the “growth drivers of the business in the future including expanding our distribution and increasing brand awareness”. The startup also said that it will also look to incubate or acquire “new engines of growth” and shore up efficiency going forward.