Trifed Partners with Meesho, IFCA & MGIRI to Strengthen Tribal Livelihoods

In a major push to boost economic opportunities for tribal communities, the Tribal Cooperative Marketing Development Federation of India (Trifed) has signed Memoranda of Understanding (MoUs) with Meesho, the Indian Federation of Culinary Associations (IFCA), and the Mahatma Gandhi Institute of Rural Industrialisation (MGIRI).

The agreements, signed on 18 February 2025 during the Aadi Mahotsav at Major Dhyan Chand National Stadium in New Delhi, aim to shift tribal enterprises from a Business-to-Consumer (B2C) model to a Business-to-Business (B2B) framework, expanding their market reach and strengthening capacity-building initiatives.