Zerodha’s Tijori bet goes beyond broking: building investor intelligence tools

Discount broking firm Zerodha's $5 million bet on research platform Tijori will help it move beyond retail trading and strengthen its products for cash-market and mutual fund investors, a top company official said.

Zerodha's platform was dominated by active traders for nearly six to seven years since its inception in 2010. However, since 2016, the customer base has begun shifting significantly towards cash-market investors, Somnath Mukherjee, VP of corporate development at Zerodha, told Mint. Today, over 80-85% of Zerodha’s customers are focused purely on cash equities and mutual funds.