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Face Off: Urban Tots v/s Ok Play (India)

Face Off: Urban Tots v/s Ok Play (India)

Written by: Diksha Kalra

Published: Sep 16, 2026

Updated: Sep 16, 2026

1 min read

As of FY24, Ok Play India Limited has experienced a remarkable 711% surge in its share price, soaring from ₹2.67 to ₹21.64 over a period of 1.5 years, largely attributed to the advantages derived from the PLI scheme. In FY25, Urban Tots set to become India's biggest toy manufacturing company, especially given the potential for leveraging the benefits of the PLI scheme and Order Book.
Urban Tots' present valuation at ₹555 Cr and a forward PE ratio of 19x, its valuation seems undervalued in comparison to the sector's forward PE ratio of 73x and its peer, Ok Play India Limited, with a forward PE ratio of 258x for FY25. This positions Urban Tots as a compelling investment prospect.

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