Abhiraj Singh Bhal Snapshot

​Abhiraj Singh Bhal is the CEO and co-founder ofUrban Company, an on-demand at-home services platform. He played a key role in the company’s rise, focusing on providing high-quality experiences for customers rather than competing on price​​

​Urban Company is a marketplace for at-home services like salon treatments, cleaning, and other household services. It aims to provide high-quality, professional services to consumers, building a reputation based on experience rather than discounting.​

​Urban Company initially offered a wide range of services, but after facing quality challenges, the company scaled back to focus on fewer categories such as salon and home cleaning services. Over time, Urban Company expanded further into other services like painting and grooming.​

​Bhal has emphasised building the company around customer experience rather than price competition. He has consistently maintained that Urban Company’s growth strategy is centred on offering premium services and creating customer loyalty through quality.​