CSK: IPL media rights sold for Rs 48,390 crore

26 July 2024

Viacom18 Media Pvt. won the digital media rights of the TATA IPL, outbidding both Sony and Walt Disney Co. The media group, a joint venture of Paramount Global and Ambani’s Reliance Industries Ltd, is paying a staggering amount of Rs 20,500 crore to live stream all IPL matches for the 2023-2027 cycle in the Indian subcontinent. The company has also won the non-exclusive digital rights of the tournament for Rs 2,991 crore and swept overseas TV and digital rights, along with Times Internet, for Rs 1,300 crore. Star India retained the TV broadcasting rights of the TATA IPL at Rs 23,575 crores. Out of this Rs 48,390 crores, 45% will be allotted to all the ten franchises over the next 5 years