<p>IPO-bound domestic mobile devices firm Lava International is gearing up to intensify competition in the sub-Rs 10,000 smartphone segment with focus on new designs and service at doorsteps, a senior company official said.<br/></p>

IPO-bound domestic mobile devices firm Lava International is gearing up to intensify competition in the sub-Rs 10,000 smartphone segment.

Lava gearing up to compete in the sub-Rs 10k smartphone segment, provide service at home

IPO-bound domestic mobile devices firm Lava International is gearing up to intensify competition in the sub-Rs 10,000 smartphone segment with focus on new designs and service at doorsteps, a senior company official said.