Mitra: A D2C Trailblazer in the Indian FMCG Market

04 July 2024

In the dynamic landscape of direct-to-consumer (D2C) startups, one name that stands out is Mitra, the disruptor in the D2C Startup ecosystem. 

 

Mitra, founded in 2022 by Abhishek Kaushik, is a trailblazing D2C FMCG brand. Abhishek Kaushik, a seasoned entrepreneur with over 18 years of experience, envisioned Mitra as a brand that not only meets the modern consumer's needs but also revives forgotten culinary traditions. His vision for Mitra goes beyond just selling products; it is about reintroducing ancient grains and natural ingredients back into the daily diets of Indian households. With a robust background in sales and marketing, Abhishek has successfully positioned Mitra to capture significant market share by offering high-quality products that cater to the health-conscious consumers of today.

Mitra's journey began in Gurgaon, where it quickly established itself as a trusted name in the FMCG sector. By leveraging an asset-light model, the company sources products directly from farmers and partners with local manufacturing facilities. This approach not only ensures the purity and quality of Mitra's products but also supports the agricultural community. With a wide distribution network covering 14 cities and a diverse product range, Mitra has seen remarkable success in a short span, fulfilling orders worth Rs 12.8 crore within just two years.