Shark Tank India: A Record-Breaking Deal

17 January 2025

In a groundbreaking episode of Shark Tank India Season 4, Peyush Bansal, co-founder and CEO of Lenskart, made headlines by investing ₹5 Crs in NOOE, a premium lifestyle and accessories brand. This investment not only marks the largest deal in the show's history but also underscores Peyush Bansal commitment to nurturing innovative startups in India's burgeoning entrepreneurial ecosystem.

The Pitch: NOOE Vision and Appeal

NOOE, founded by entrepreneurs Piyush Suri and Neetica Pande, has garnered attention for its Scandinavian-inspired designs, minimalist aesthetics, and dedication to sustainability. The brand offers a range of lifestyle products, including desk sets and accessories that resonate with modern consumers seeking functional yet elegant solutions for their daily needs.

During their pitch, Suri and Pandey sought an investment of ₹50 lakh for a 1% equity stake, valuing NOOE at ₹50 Crs. They highlighted their design philosophy, commitment to quality, and plans for scaling the brand both domestically and internationally.

The Investment: A Record-Breaking Deal

Impressed by NOOE's vision and potential, Peyush Bansal offered ₹5 crore for a 51% controlling stake in the company, effectively valuing the brand at approximately ₹9.8 crore(~10 Cr).