Shark Tank India Season 3: Dive into Entrepreneurial Innovation (Honey Twigs, Koparo, 2Ballz Clothing)

19 February 2024

Let’s explore three startups that presented their products to the Sharks and delve into the factors contributing to their successful deals. As is the norm, before that we shall look at a few pointers:

• 𝗛𝗼𝗻𝗲𝘆 𝗧𝘄𝗶𝗴𝘀 , the inaugural startup to pitch its product, is a mess-free, on-the-go, anytime-anywhere honey brand. India is the 6th largest producer of honey in the world, in a market whose size is estimated to be close to ₹81,000 Cr. Honey Twigs has introduced 2 Natural & 5 induced variants in the market & all their products are Ethically Sourced & Lab Tested.

• The second startup featured on Shark Tank was 𝗞𝗼𝗽𝗮𝗿𝗼 . Koparo is a producer of eco-friendly dishwashing & laundry liquid. They are entering the Indian Cleaning Industry whose market size is estimated at ₹55,000 Cr. Their Annual revenue of FY23 was ₹4.5 Cr. & their projected revenue for FY24 is estimated at ₹12 Cr.

• 𝟮𝗕𝗮𝗹𝗹𝘇 𝗖𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗶𝗺𝗶𝘁𝗲𝗱, the third startup, aims to make a presence in the Men’s innerwear industry. The brand’s product utilizes Modal fabric which uses Anti-microbial technology, making it skin-friendly.