15 April 2021
Shri Bajrang Power & Ispat Ltd., announced today that they will be one of the Associate Sponsors of the Rajasthan Royals franchise in the upcoming season of the Indian Premier League (IPL) through their brands Goel TMT & Goel Pipes. Speaking on the association, Sandeep Goel, Director, Shri Bajrang Power & Ispat Ltd. said: "Rajasthan Royals is an exciting franchise in the IPL and we are delighted to be sponsoring a team that embodies the same commitment, aspiration, and strength as GOEL TMT. At GOEL TMT & GOEL PIPES, we're dedicated to offering strength, be it on field or off field. It gives us immense pride to be the associate sponsor of the Rajasthan Royals IPL team. We wish them all the best in their endeavor to bring the trophy home." Having previously been associated with the Delhi Daredevils, the brand is making a comeback into the world of cricket with their current sponsorship deal with the Rajasthan Royals. Given the prominent worldwide viewership of IPL, they seem to have found the ideal outlet to enhance their brand presence. Goel elaborates, "Cricket is undoubtedly the most-watched sport in the countlY and provides the perfect platform to connect with millions of
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