Strength - Retail tech - They have created retail technology which helped them to scale and diversify into multiple channel and able to grow with 100% rate year on year (y-o-y). They have included all the features into tech which enables their operation to run smoothly. They have named this solution SSTE : Systematic Solutions to E-commerce, which helps them in warehouse management, order management, customer service management and daily reports which improves the efficiency in place.