<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">As we enter 2023, there’s a lot of discussion about the Funding winter that start-ups faced globally in the year 2022, owing to various macro-economics issues like Ukraine-Russia conflict which led to a major hike in inflation, the re-emergence of covid and many other factors. This had made experts wonder if 2023 would provide start-ups with new opportunities to help revive the entrepreneurial spirit among the masses. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">At the global start-up scale, India is all set to weather this winter comparatively more easily than most of its global competitors namely US and China as most top tier funds have accumulated a record amount of funds, an indicator that we might witness intense investment cycles in times to come. As of 7th September 2022, India has emerged as the third largest ecosystem globally with over 80,000 <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Start-ups to invest in India<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and over 100 unicorns comprising a cumulative net value of over US$ 340Bn among them, becoming the only 3rd country after US &amp; China to achieve the milestone of 100 unicorns. Recent news indicates that over 22,000 <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Latest Start-ups<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> have been registered this year. One of the major contributors to building this start-up ecosystem in India has been the major improvement in India's Ease of Doing Business rankings by 23 spots over the last couple of years and India entering the Top 50 ranking in Global Innovation Index which signifies significant improvement in enabling the most innovative environment. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">However the promising start-up ecosystem is facing multiple challenges owing to macroeconomic conditions.

<span style="font-size:15pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Macro Environment &amp; Indian Start-up situation: <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">As RBI keeps increasing interest rates to tame inflation, these hikes would lower the valuation for start-ups even if they might not have been exposed to any debt and are financing their requirements using their own equity. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The arrival of 2023 is expected to see start-ups continue on their ambitious drive to raise funds in order to expand their businesses. Although the depreciating value of the rupee is expected to impact them in this process. Depreciating the value of rupees will affect their funding plans, specially for those start-ups that have already raised debts in dollars. Debts will also become expensive. Rupee depreciation is also expected to shoot up the operational costs of start-ups that might have a negative impact on their net margins. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">All this calls for a change in the Investment scenario of Indian start-ups. The system's efforts to reverse rupee depreciation is expected to push Venture Capitalists to prioritize profitability over growth. This would also have an impact on start-ups looking to raise <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Seed Funding<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">.

Top 3 Listed Best Indian Start-ups to invest in 2023: <ol><li style="font-size:19px;color:#000000;background-color:transparent">Cred: Based in Bangalore &amp; Founded in 2018, Cred is a platform where you can pay credit card bills and get rewarded for it. The platform has created a new model where users get ‘Cred coins’ when they pay their bills through Cred app. These coins can be later redeemed for&nbsp; buying any product, entering a contest or joining any workshop.</li></ol> <ol><li style="font-size:19px;color:#000000;background-color:transparent">Vernacular.ai: Founded in 2016, this start-up is an AI-SaaS business aiming to become the leading voice automation and AI based platform globally. The company provides Speech recognition and Voice assistants as a service to the banking, food &amp; beverage and hospitality industry. The company raised 5.1 Mn$ in 2020.</li></ol> <ol><li style="font-size:19px;color:#000000;background-color:transparent">PharmEasy: Based in Mumbai &amp; Founded in 2015, PharmEasy is an online pharmacy and medical store, specializing in OTC products, diagnostic tests and medical equipment. During the Covid 19 pandemic, the company became successful by catering to online orders of medicines, by providing healthcare products at the doorsteps of their customers. PharmEasy became the first health-tech. start-up to raise a massive 350 Mn$ and be granted a Unicorn status in the healthcare segment. PharmEasy acquired a 100% stake in Medlife while the latter got over 19% share in PharmEasy.</li></ol> Top 3 Unlisted Best Indian Start-ups to invest in 2023: <ol><li style="font-size:19px;color:#000000;background-color:transparent">Oyo: Oravel Stays and Private Limited (Oyo) owns and operates an online hotel booking platform Oyorooms.com. It offers its services under the brand ‘Oyo Rooms’ with facilities such as air-conditioned rooms, breakfast, Wifi, washroom, and television. It allows users to book a room at an affordable price through its mobile application.</li></ol> <ol><li style="font-size:19px;color:#000000;background-color:transparent">Urban Tots: Deepak Houseware &amp; Toys (DH&amp;T), commonly known as Urban Tots is primarily involved in the business of manufacturing &amp; selling plastic toys, electronic toys and roll plays. The company’s products are available at retail outlets like Hamleys, FirstCry, DMart, Reliance Retail etc. as well on famous e-commerce websites like Amazon and Flipkart.</li></ol> <ol><li style="font-size:19px;color:#000000;background-color:transparent">TATA Technologies: TATA Technologies limited operates as an engineering and product development digital services company serving automotive, industrial machinery, aerospace and industrial verticals in Asia Pacific and Europe. TATA technologies provides aerospace PLM, automotive PLM, construction and heavy machinery, PLM software sales, enterprise solution group, training and support.</li></ol>

<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Platforms for Start-ups:<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Many companies are coming up with their own <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Start-up Investing Platforms<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> to enable <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Investors to invest in start-ups<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">. These platforms have the potential to become a bridge between Accredited Investors consisting of Angel Investors and Venture Capitalists and start-up founders looking to raise funds for expansion of their businesses. While there are many platforms like Groww, Upstox which are focusing on the Listed Market to help trade shares of listed companies, there are a few companies that are willing to replicate the same in the Unlisted market as well. Planify is one such company that aims to bridge the gap between accredited investors and start-ups. It specializes in helping unlisted start-ups find the right sources to raise funds. Planify aims to become India’s largest Private Equity Marketplace. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">There are other sources for founders to raise funds and these include <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Finding Investors Online<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> on sites like Velocity . Other sources of fundraising include <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Crowdfunding websites<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> as the name suggests focus on requesting the crowd to fund specific projects or businesses or social ventures. Under this, small amounts of funds are raised from a large set of investors by launching fundraising campaigns with aggressive advertisement to help market the project. These campaigns run for a specific duration and are gaining a great amount of traction these days.

<span style="font-size:15pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Looking Forward:&nbsp; <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">As India continues to take big leaps across industries in enabling start-ups to introduce sustainable and environment friendly products to help solve modern day industrial issues, it is expected to open new avenues for investors and contribute to employment generation as well as growth in the Indian economy.

As we enter 2023, there’s a lot of discussion about the Funding winter that start-ups faced globally in the year 2022, owing to various macro-economics issues like Ukraine-Russia conflict which led to a major hike in inflation, the re-emergence of covid and many other factors.

Start-ups to look forward to in 2023

Best Indian Start-ups to invest in 2023

Food delivery platforms have taken India by surprise. The efficiency with which they deliver hot meals on time and the credibility they maintain every time some issue with delivery props up have enabled them to build a place in people’s hearts. Revenue from food deliveries touched around 12.14 Bn$ in 2022 and is expected to reach over 20 Bn$ in 2027 i.e in the next 5 years. When we talk about food delivery platforms, 1 Major player that comes to the mind of most individuals, as if it has left its imprint on other people’s mind with their efficient service is <a target="_blank" href="https://www.swiggy.com/">Swiggy</a>. About Swiggy: Swiggy is a food delivery start-up that delivers food from restaurants to customer’s homes, workspace or colleges. The start-up was founded in 2014 and is based in Bengaluru, India. All Local and even international food chains are listed on the Swiggy app that has helped increase local store’s reach as well as popularity.

<span style="font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Swiggy Business Model: <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Swiggy has off late diversified its business into 5 different segments: <ol style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type: decimal; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Swiggy Food:<span style="font-weight: 400; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> It provides Marketplaces services for the food ordering and delivery segment which provides a single window for ordering from a wide range of restaurants and delivers the same to customers.</li></ol> <ol start="2" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type: decimal; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Instamart:<span style="font-weight: 400; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> A quick delivery service that promises groceries to be delivered at the doorstep of customers within 45 minutes.</li></ol> <ol start="3" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type: decimal; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Dineout:<span style="font-weight: 400; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> It is India’s leading dine out and restaurant tech solutions platform that serves millions of diners across its network of 5 Lakh restaurants across 20 cities.</li></ol> <ol start="4" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type: decimal; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Genie:<span style="font-weight: 400; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> It's a logistics service that allows one to deliver or receive anything such as lunchboxes, documents, laundry, items for repairs etc. from one location to another.</li></ol> <ol start="5" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type: decimal; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"><span style="font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Swiggy Bandworks:<span style="font-weight: 400; font-size: 14pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> With Swiggy Band works, restaurant partners can create different intriguing ideas out of a single kitchen, giving customers new refreshing experiences and menus with each virtual kitchen. Swiggy helps with menu creation including portioning and pricing, go to market strategy, marketing and financial aspects.</li></ol> <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">To bolster its business further, Swiggy has recently acquired 5 companies in its history with Dine-out being the latest purchase for 200 Mn$. Dine-out, Kint, Supr Daily, Scootsy and 48 East are 5 companies that Swiggy has acquired over the years.&nbsp;

Swiggy Upcoming IPO: Swiggy hasn’t listed on the stock exchange. Many analysts expect Swiggy to list itself on the stock exchange in 2023. Swiggy is expected to raise 1 Bn$ from its Upcoming IPO.Swiggy is funded by 40 investors and among them 14 are lead investors. Some of the firms that have invested big amounts in Swiggy include Wellington Management, Tencent Holding, Samsung Ventures, Accel Norwest Venture Partners &amp; SAIF partners. Swiggy is very well funded and the company has received 3.6 Bn$ in funding so far. Swiggy is valued at 10.7 Bn$ with the latest Softbank round raising 700 Mn$ for the company. This doubled its valuation to 5.5 Bn$ last year. Swiggy Unlisted Shares: <a target="_blank" href="https://www.planify.in/research-report/swiggy-share-price/">Swiggy Unlisted Shares</a>&nbsp;are available at Planify. Investors can gain the first mover advantage by investing in Pre-IPO shares and earn exponential returns in future.

Swiggy Share Price NSE: <a href="https://www.planify.in/research-report/swiggy-share-price/" target="_blank">Swiggy Share Price</a> is being made available at Rs. 150 per share on Planify. Since Swiggy isn’t listed on the stock exchange, although it plans to launch its Upcoming IPO in the near future, hence Swiggy shares aren’t available at NSE. When the food delivery start-up decides to list on the stock market and files its DRHP, you can find all the relevant details on Planify. A ‘DRHP or Draft Red Herring Prospectus’ is a document filed by the company that is looking to go public in the near future. The document includes all the information about the company’s business operations, usage of funds, future prospects and it has to be filed before the public in order to maintain transparency. Swiggy Competitors: Zomato is undoubtedly the biggest competitor of Swiggy in the industry and Zomato is already listed on BSE/NSE. Zomato was incorporated 4 years before the launch of Swiggy. Zomato went public in July 2021 with a price of Rs. 72-76 and opened at a premium of Rs. 126 per share. The company’s share price has seen a downward trend ever since it got listed. Zomato &amp; Swiggy hold over 90% market share of the food delivery industry and according to NRAI (National Restaurant Authority of India), while Zomato holds a dominant position in Northern India, Swiggy is the dominant rival in Southern India.

<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Conclusion: <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">While Swiggy might not have been listed on the stock market yet, they certainly have high chances of listing themselves in 2023 for which they have also hired ICICI Securities and J.P. Morgan as Lead Managers.

Food delivery platforms have taken India by surprise. The efficiency with which they deliver hot meals on time and the credibility they maintain every time some issue with delivery props up have enabled them to build a place in people’s hearts.

When can we expect Swiggy to launch its IPO?...

Is Swiggy looking to launch its IPO?

<span style="font-size: 13pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.planify.in/seed-funding/" target="_blank">Seed Funding</a><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> is considered as the first equity funding stage. It represents the first time a business venture or enterprise raises funds. Some companies never go beyond the first round or commonly known as Seed A funding. Take the seed funding analogy as that of planting a tree. This early financial support is ideally the seed which helps to grow the business. If a company has access to enough revenue and a successful business strategy, coupled with sound management, the company will eventually grow into a tree. <span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Seed funding helps companies take its baby steps, including things like Market research and Product development. With seed funding, a company has assistance in determining what its final product would be and who its target market would be.

<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">How Seed Funding works? <span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">There are many potential investors in a seed funding: founders, friends, family, incubators, <span style="font-size: 13pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.planify.in/" target="_blank">venture capital</a><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> companies and more. One of the more common ones participating in seed funding are called ‘Angel Investors’. Angel investors tend to appreciate riskier ventures and expect an equity stake in the company in exchange for investment. Many founders feel that Seed Funding is just what the doctor has ordered to get their start-up launched. Once a business has developed a proven track record, it could be ready to raise additional capital via an Initial public Offering. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Types of Seed Funding: <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Corporate Seed Funding:<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> This form of seed funding helps emerging start-ups gain visibility in the market. Under this type, start-ups acquire funds from big corporate companies. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Angel Investors:<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> These are investors who invest seed funds in a start-up in return for equity ownership or convertible debt.&nbsp; <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Incubators:<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> These investors along with providing small seed funds, focus helping the new ventures through training and often provide space. Generally, incubators do not ask for equity holding from start-ups. <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Accelerators:<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> These investors mainly focus on helping the new firms in scaling up rather than supporting them during the initial phase of operations. Unlike most incubators, accelerators generally want equity in exchange for funding.&nbsp;&nbsp; <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">VC Funding:<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> VEnture Capitalists are high end investors that invest in a new venture after looking into various parameters such as market conditions, founder vision, growth potential.

<span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Seed Funding can be divided into 4 categories: <ol style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type:decimal;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Series A Funding:<span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> The first round under Seed stage is Series A funding. In this round, it's important to have a plan for developing a business model to generate long term profit. In Series A funding, investors are not only looking for great ideas but also for a strong strategy for turning that idea into a successful venture.</li></ol> <ol start="2" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type:decimal;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Series B Funding:<span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Series B rounds are all taking businesses to the next level, past the development stage. Investors help start-ups get to that stage by expanding market reach. Companies that have gone through Series A funding rounds have proved they have a substantial user base. Series B funding is used for the growth of the company so that it can meet emerging demand. Building a product and growing a team requires a sound team.</li></ol> <ol start="3" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type:decimal;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Series C Funding:<span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Businesses that raise a Series C Funding are already well established. These companies look for additional funding in order to develop new products, expand into new markets, or even to acquire new companies. In Series C rounds, investors inject capital into the business, in an effort to receive higher returns. Series C funding is focused on scaling the company successfully.</li></ol> <ol start="4" style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type:decimal;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Series D Funding:<span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Series D funding is the fourth stage that a business completes after the seed stage.</li></ol> <span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Series Funding enables investors to support entrepreneurs with sufficient funds to achieve their dreams.

<span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Why is seed funding important? <span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Seed Funding can be very useful for start-ups-<ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">It reduces the risk to founder in a new venture</li><li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">It covers for funds insufficiency</li><li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">It is a source of working capital</li><li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">It helps expand a business by bringing strategic partners onboard</li><li aria-level="1" dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">It provides funds to scale up and accelerate growth</li></ul>

<span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-size:13.999999999999998pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">How to raise Seed Funding? <span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">To raise seed funding, it is a well established fact that the business needs to have a creative idea that can be commercialized. Along with ideas, pitch made in front of investors is also essential. The firm seeking investment should be prepared with a well documented business plan describing its target market, market potential &amp; its financial projection over the next few years. <span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Pre-Seed Funding:<span style="font-size:11pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-size:13pt;font-family:Arial;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Pre Seed funding is the time when a business is introduced to funds for the very first time. Funds are generally contributed by the promoters, relatives of the promoters. Pre-seed funding gets promoters on their feet. Funds are utilized towards the initial cost of setting up operations. <span style="font-size: 13pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;">Seed Funding:<span style="font-size: 13pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> Seed Funding is the first official funding made available to any business. Under Seed Funding, businesses raise funds under any of the 3 categories- Series A, Series B, Series C funding.

Seed Funding is considered as the first equity funding stage. It represents the first time a business venture or enterprise raises funds.

Seed Funding and its types

What is Seed Funding & it's types?

Ixigo (Le Travenues Technology Pvt. Ltd.) is a technology company, founded by Rajnish Kumar and Alok Kumar Bajpai in June 2007 with the launch of their meta flights search website. Ixigo focuses on empowering Indian Travelers to plan, book &amp; manage their trips across rail, air, buses and hotels. They assist travelers in making smart travel decisions by leveraging artificial intelligence, machine learning and data science-led innovations on their OTA platform, comprising their website and mobile applications. They aggregate and compare real-time travel information, prices and availability for flights, trains, buses and hotels and allow booking tickets through its associate websites and apps. In 2008, it introduced a hotel search engine on its site. In 2014, it launched train apps.

Ixigo IPO Details: The equity shares offered through <a href="https://planify-main.s3.amazonaws.com/media/stock/document/uploadReport/Ixigo-DRHP_ZCSsYhk.pdf">Draft Red Herring Prospectus (DRHP)</a> are proposed to be listed on the Stock exchange. Ixigo filed draft papers for IPO in August 2021. The company has received approvals from BSE and NSE for listing. The company proposes to make an IPO which comprises an issue of fresh Equity shares of Re.1 each and an Offer for Sale by certain shareholders existing equity shares of Re 1 each at such premium arrived at by the issue, as may be decided by the Board of Directors. The Ixigo IPO date is expected to be announced soon in 2022. The Price Band for Ixigo IPO range is currently not available. As far as the face value of the shares is of concern, it is Re.1 per share. Ixigo's Total IPO size is 1600 Cr. out of which 750 Cr. is of Fresh Issue of Equity &amp; 850 Cr. is of Offer for Sale (OFS). You can also invest in Ixigo Pre IPO by visiting our <a href="https://www.planify.in/">Planify website</a>. Ixigo Share is priced at Rs. 110.

Business Model: Revenue Segmentation: Assets as on 31st March 2022:Tangible Assets:<div style="margin-left:0pt"><table><tbody><tr><td>Assets</td><td>Amount in Crores (Rs.)</td></tr><tr><td>Computers</td><td>1.48</td></tr><tr><td>Office Equipment</td><td>0.11</td></tr><tr><td>Furniture</td><td>0.02</td></tr></tbody></table></div> Intangible Assets:<div style="margin-left:0pt"><table><tbody><tr><td>Assets</td><td>Amount in Crores (Rs.)</td></tr><tr><td>Goodwill</td><td>254.13</td></tr><tr><td>Software</td><td>21.93</td></tr><tr><td>Trademark</td><td>0.09</td></tr><tr><td>Non-Complete</td><td>8.25</td></tr></tbody></table></div> Online Travel Agency (OTA) is a web-based marketplace that allows consumers to research and book travel products and services, including hotels, flights, cars etc. The Indian OTA industry increased from gross booking revenue of Rs. 284 Billion in 2015 to Rs. 978 Billion in 2020, registering a CAGR of 28%. Although Covid slumped the growth in fiscal 2021 on account of the slow revival of international passenger traffic. However, the OTA industry is expected to bounce back due to pent up demand and acceleration, especially in the Bus &amp; Rail segment reaching Rs. 1782 Billion by 2024 with a CAGR of 16% in the forecast period. Growth Drivers:<ol><li style="color: rgb(0, 0, 0);background-color: transparent">For Users to conveniently utilize apps and book tickets online, telecommunication firms are extending 4G services in Rural areas with greater connectivity and speed.</li><li style="color: rgb(0, 0, 0);background-color: transparent">Online payments have become convenient as a result of the exponential rise of UPI and other digital payment methods.</li><li style="color: rgb(0, 0, 0);background-color: transparent">Due to increased discounts from the OTAs themselves as well as deals via partnerships with other banking and payment methods, OTA can offer competitive pricing.</li></ol>

Financial Status of Ixigo- The Company’s overall revenue increased by Rs. 247 Cr. over the course of the year or around 178% y-o-y in F.Y 22. The company’s ticketing revenue increased by 186% y-o-y which was primarily the result of an increase in transactions on their OTA platform as well as the consolidation of Confirm Ticket and the Acquisition of Abhibus. The assets of the company have increased 190% year on year in F.Y 22. The goodwill of the company has shown a significant increase which was around 211% y-o-y in F.Y 22 due to the acquisition of Abhibus. Ixigo's D/E ratio has improved over the year as the debt of the company has decreased and the total equity of the company has increased over the year in F.Y 22 which positively impacted the D/E ratio.&nbsp; The Current ratio of the company has increased 54% y-o-y in F.Y 22. Company is raising funds for expansion.

Peer Comparison- Ixigo has the second largest market capitalization, standing at 4067 Cr. behind Easy Trip Planner which is valued at 8770 Cr. Thomas Cook India stands third with a market cap of 3283 cr. Ixigo also has an impressive P/B ratio, standing second behind Easy Trip. Ixigo has a P/B ratio of 21.72.For any further information on Ixigo’s Peer Comparison, you can visit the link below on Ixigo Financial Report compiled by our team at Planify. Complete Report on <a href="https://planify-main.s3.amazonaws.com/media/stock/document/linkFrReport/annual_report_2021.pdf">Ixigo Unlisted Shares</a> .​

Ixigo (Le Travenues Technology Pvt. Ltd.) is a technology company, founded by Rajnish Kumar and Alok Kumar Bajpai in June 2007 with the launch of their meta flights search website.

Invest in Ixigo with Planify

About boAt- Imagine Marketing Limited, the parent company of boAt which is one of the largest direct-to-consumer audio-focused electronics brands, filed a DRHP for boAt IPO on 26 January 2022 with SEBI for an IPO of Rs. 2000 Crores. This offer includes 900 Cr. of Fresh Equity shares and an Offer for Sale (OFS) amounting to Rs. 1100 Cr. as described in the BoAt IPO DRHP. Further, the company is looking to raise Rs. 180 Cr. through BoAt Pre IPO placement. SEBI gave approval for boAt IPO on 18th May 2022. <a href="https://www.planify.in/research-report/boat-imagine-marketing/">BoAt IPO</a> date is not yet revealed.

Why subscribe to boAt IPO? Imagine Marketing Limited is a digital first consumer products company and one of the largest Indian digital first brands in terms of revenue from operations for the F.Y 21.The Company has an attractive offering of wide ranging, high quality and aspirational lifestyle-focused consumer products at accessible price points, under its brand.&nbsp;Founded in 2013 and led by its flagship brand boAt launched in 2014, the company has established leading market positions in volume and value terms in India across multiple, high growth categories such as audio and smartwatch as of September 30, 2021. The company seeks to identify fast growing, lifestyle oriented product categories with high consumer engagement and large market opportunities and disrupt the incumbent industry landscape. Consistent Track Record of Financial Performance: The Company has seen stellar growth in its revenue in F.Y 21, increasing from Rs. 2258.49 Mn in F.Y 19 to 13,137 Mn in F.Y 21, showing a growth rate of 581.79%. The Company’s Profit after Tax increased from Rs. 80.37Mn in F.Y 19 to Rs. 865.37 Mn in F.Y 21 showing a growth of an impressive 1081%. The Operating Return on Capital Employed has seen a growth rate of 56.03% year on year from F.Y 20 to F.Y 21. Earnings per Share have also consistently increased from 0.80 in F.Y 19 to 8.53 in F.Y 21.

​ SWOT ANALYSIS: Strength: boAt has adopted a lifestyle approach towards its brand positioning and has consequently introduced products with trendy designs, vibrant colors and practical features that are relevant to the Indian Audience across various product categories so as to differentiate its products from those of its competitors. For the third quarter of F.Y 21, as per Flipkart’s brand awareness index, the flagship boAt brand enjoyed the highest brand awareness score in the personal audio and wearable segment. Weakness:• The Company relies on a number of third-party suppliers for the production of its products.• The company is reliant on its relationship with certain online marketplaces and offline distributors.• Pricing pressure from customers, online marketplaces or distributors may affect its gross margin. Opportunities:• Entering new geographies and international markets can significantly contribute to the growth of the business.• Increasing trend of customer spend on smarty wearables. Threats:• The Company faces stiff competition from different unknown brands available on marketplaces.• Heavy reliance on one brand.

​ Strategies going forward:1. Expand Presence into adjacent Product Categories: Imagine Marketing Limited aims to grow its business through further investment towards its existing brands and by acquiring other consumer brand products and offering them under its own boAt brand. 2. Diversifying its Supplier &amp; Contract manufacturer network: Imagine Marketing Limited has taken significant steps and plans to continue to diversify its supplier base further increasing the resilience of its supply chain by engaging new suppliers based in India &amp; Vietnam, thereby increasing the share of its products being manufactured in these countries. 3. Investing in its research &amp; development: Imagine Marketing Ltd. intends to invest in its human capital in research &amp; development &amp; grow its boAt Labs team to develop know-how of global technology.If you want to get the first mover advantage, you can invest in BoAt Pre IPO with <a href="https://www.planify.in/" target="_blank">Planify</a> . Currently, the BoAt Unlisted Shares Price is valued at Rs. 900 per share in the unlisted shares market.​​​​

​ Comparison with Peers: For comparison with peers, you can visit the below link of boAt financial report from our website which has been compiled by Financial Analyst Utkarsh Sinha. Complete report on <a href="https://www.planify.in/research-report/boat-imagine-marketing/" target="_blank">Boat Share Price</a>.

Imagine Marketing Limited, the parent company of boAt which is one of the largest direct-to-consumer audio-focused electronics brands, filed a DRHP on 26 January 2022 with SEBI for an IPO of Rs. 2000 Crores.

When can we expect boAt IPO to be launched?

A Pre-Initial Public Offer placement is a private sale of a block of shares before the stock is listed on a Public exchange. Buyers are typically Private Equity firms, hedge funds &amp; other institutions willing to buy large stakes in the firm. <a href="https://www.planify.in/">Planify</a> is the largest Private Equity Marketplace in India. Pre IPO is a product by Planify which brings “Private Equity for Retail Investors.” One can invest in companies that get listed on the stock market.

<ul><li style="color: rgb(17, 17, 17);background-color: transparent">For the company, the placement is a way to raise funds &amp; offset the risk that the IPO will not be successful as hoped. Moreover, &amp; often, investors in these private sales are institutional investors &amp; help the company with governance matters &amp; getting institutional before going for IPO.</li></ul><ul><li>From the buyer's perspective, the amount per share may be discounted from the expected IPO Price, but there is no way to know the price per share that the market will pay </li><li style="color: rgb(17, 17, 17);background-color: transparent">The company, however, does not want these private buyers to immediately sell all their shares if their stock soars once it opens on an exchange. To prevent this a lock-up period is generally attached to the placement, preventing the buyer from selling shares in the short term.</li></ul>

Why Pre IPO &amp; not IPO? Pre IPO is a much more financially lucrative option compared to investing in IPO for retail investors, as when you invest in IPO with a maximum limit of 2 Lakh, you would get an allotment of 4000-6000 shares which is too low. In India, if you want to invest in Private equity you require 2 Cr. which many retail investors can’t invest. On one hand, retail investors don’t get allotment &amp; Private Equity players don’t get investors.Planify has come up with a solution called Pre IPO. People using this product can invest in companies that haven’t been listed yet but could be listed in the near future.&nbsp; Planify carries out a proper analysis of companies, makes Research reports &amp; then recommends those companies which are growing &amp; are commercially proven. A minimum Ticket Size of 25,000 is reqd. to help even small investors to invest in partnership with Planify.

Benefits of Pre-IPO- Quality Stocks can be purchased over Quantity.Companies in which people would be investing are growing companies. In future you can sell shares at a good price &amp; earn good profits.Investors Tip- It is far better to invest in a good company at a fair price rather than investing in an average company at a lower price.

A Pre-Initial Public Offer placement is a private sale of block of shares before a stock is listed on Public exchange.

Invest in Pre IPO with Planify

<h2>Q. What is Private Equity?</h2>Ans. Firms that invest in Equity of Private Companies with an aim to exit at higher valuations in the future. Investors will invest in an idea or technology or a struggling company. Investors will provide their management &amp; skills in the hope of turning the firm profitable &amp; then selling it at a higher valuation. Planify is the largest private equity Marketplace in India.<h3>Examples of Famous Private Equity Firms:</h3>Planify Capital Ltd.Bain CapitalMotilal Oswal Ltd.IDFC Private EquityICICI Venture Fund

<h4>Four Asset Classes for Investment:</h4>1. Equity Investment -&gt; Stock Market, IPO2. Fixed Income Investment-&gt; Bonds, Debentures, Fixed Deposits3. Commodities-&gt; Gold, Silver, Copper, Wheat, Crude4. Alternative-&gt; Real Estate, Currency, Crypto Currency, Private EquityPrivate Equity falls into the Alternative Class of Investments.

<h4>Structure of Private Equity:</h4>1. Four people come together &amp; establish a fund, say ‘ABC Fund’. These 4 people are General Partners. They plan to use this fund in investing in particular ideas and technologies. Other than funds, they'll bring connections experience etc.​2. For raising funds, they'll contact big institutions like LIC, Pension Funds &amp; High Net-worth Investors. 3. They'll invest funds in different businesses. The main motive is to make the companies achieve higher valuations &amp; then exit or sell them to someone else.

<div>​ </div><h2>Characteristics of Private Equity with Examples:</h2> <table><tbody><tr><td><div>Particulars</div></td><td><div>Amount Invested&nbsp;</div></td><td><div>Exit Value (After 5 years)</div></td><td><div>Profit/Loss</div></td></tr><tr><td><div>Company A</div></td><td><div>Rs. 150 Cr.&nbsp;</div></td><td><div>Rs. 550 Cr.</div></td><td><div>Rs. 400 cr.</div></td></tr><tr><td><div>Company B</div></td><td><div>Rs. 20&nbsp; Cr.</div></td><td><div>Rs. 70 Cr.</div></td><td><div>Rs. 50 Cr.</div></td></tr><tr><td><div>Company C</div></td><td><div>Rs. 120 Cr.</div></td><td><div>Rs. 30 Cr.</div></td><td><div>Rs. (90) Cr.</div></td></tr><tr><td><div>Company D</div></td><td><div>Rs. 95 Cr.&nbsp;</div></td><td><div>Rs. 350 cr.</div></td><td><div>Rs. 255 Cr.</div></td></tr><tr><td><div>Company E</div></td><td><div>Rs. 85 Cr.</div></td><td><div>Rs. 220 Cr.</div></td><td><div>Rs. 135 Cr.</div></td></tr><tr><td><div>Total</div></td><td><div>Rs. 500 Cr.</div></td><td><div>Rs. 1220 Cr.</div></td><td><div>Rs. 720 Cr.</div></td></tr></tbody></table> 1. Private Equity charges higher fees. Common Fees Structure is 2 &amp; 20 i.e 2% of Asset under Management every year will be fees &amp; 20% of profits above a certain limit for which a benchmark is set.​Taking the above table as an Example: Assuming benchmark as 900 Cr. 2% of 500 Cr. (Total investment) x 5 years= Rs. 50 Cr. (Fees) 1220Cr. -900 Cr. = Rs. 320 Cr. 320 Cr. - 50 cr. = Rs. 270 Cr. 20% of 270 Cr. = Rs. 54 Cr. Total Fees= Rs. 50 + Rs. 54= Rs. 104 cr. 2. Information Edge on a day-to-day basis as they're involved in the management3. High Risk = High Returns 4. Illiquid Investments due to Investments in different companies which reduces liquidity on hand 5. Less Regulated &amp; Inaccessible to retail investors

<h4>Four Types of Private Equity Funds:</h4>1. Venture Capital - Invest in Equity at an early stage of the company, generally having negative cash flows to earn profits in the future. If they provide seed capital, they're known as Angel Investors. 2. Growth Capital- The Growth Capital funds already set private companies which fall short on required assets. Due to the lack of required assets, such companies cannot use conventional means to raise funds. 3. Leverage Buyout- Borrow Equity of the company using borrowed funds. In Normal investments, this is a disaster. Generally, these companies have the capacity to generate consistent cash flows but are struggling due to Bad markets etc. 4. Distressed Buyout- Invest in loss-making companies which have the potential for a turnaround. For e.g. Vedanta Group purchased Videocon. It can help Vedanta expand itself into other portfolios like Electronics, Telecom etc.<h2>Exit Strategies: There are 5 Exit Strategies-</h2>1. Secondary Sale- One P/E sells its shares to another P/E firm at a higher valuation is a Secondary Sale. That P/E firm might sell to another and so on &amp; so forth. One major product Planify offers is related to the Secondary Sale of Shares. 2. Repurchase via Promoter- If Private Equity funds invest in a company &amp; are able to turn it profitable &amp; sustainable, then promoters suggest buying back at a higher valuation. 3. Initial Public Offer- Private Companies offer their share to the public. 4. Liquidation- When market conditions are bad or there are no buyers for the company &amp; Private equity funds don't want to invest for a very long period. Then, instead of selling, they liquidate them by dividing these companies into parts &amp; sell each. 5. Strategic Acquisition- Selling it to a firm that is already in that business. For Example: A private Equity Firm invested in a Restaurant Business &amp; was able to turn it profitable with 20 branches. Now, during exit, they sell it to another existing Restaurant chain. This is a Strategic acquisition for the buyer.

Firms that invest in Equity of Private Companies with an aim to exit at higher valuations in future. Investors will invest into an idea or technology or a struggling company. Investors will provide their management & skills in the hope of turning the firm profitable & then selling it at a higher valuation.

Benefits of Investing in Private Equity

​Q. Why do Investors fund Startups? Investors give funds to start-ups to gain profit. All that matters to them are how much return they can generate by investing in a particular <a href="https://www.planify.in/">start-up</a>. They invest in the hope that Start-up's valuation will increase. Limited Liability Partnership: You can start a business with a Limited Liability Partnership. Each partner in this partnership is only liable for the amount they invest in the business. To become eligible for raising funding for a start-up, you will have to open a Pvt. Ltd. company or convert the company into Pvt. Ltd. from a proprietorship or LLP. Q. Why are Startups growing? Technology acquisition &amp; market consolidation are the main drivers for increasing Merger &amp; Acquisition of Indian Start-ups. Start-ups are adopting innovative approaches to attract talent. Planify is one of those start-ups focusing on acquiring &amp; retaining talent with knowledge about the fintech industry. Steps of Investment 1. Ideation Stage: This is the first stage where you have an idea that you want to shape into a reality. Helping raise funds﻿ through friends, family &amp; even investing your own savings. The range of revenue of a company usually varies from No Revenue to 50 Lakhs. 2. Early Revenue: Early revenue is helping seed &amp; venture-backed tech founders accelerate B2B sales growth through coaching &amp; proven playbooks. Under this stage funding usually ranges between 50 Lakh to 5 Crores with an expected 5 times return. 3. Start-up Funding: This phase comes when a company has established itself &amp; is earning revenue to the tune of 5 Cr. to 50 Cr. In this phase, you get into the real money or funding business where the company expects to raise funding in the range of 5Cr.-700 Cr. There are usually 4 types of Growth Funding namely- · Series A Funding: Series A funding is the first round of funding by a Venture Capitalist firm. Institutional investors like Sequoria, Axel, Matrix, and Kalari deal in India. Series A funding generally ranges between 1-3 Million $ (1-21 Cr.). · Series B Funding: Series B Funding is the second round of funding &amp; ranges between 5-10 Mn$ (36-80 Cr.). · Series C Funding: Series C Funding is the third round of funding &amp; ranges between 10-30 Mn$ (70-200 Cr.) · Series D Funding: Series D Funding is the fourth round of funding &amp; ranges between 30- 100 Mn$ (200-700 Cr.) Usually, at every stage, valuations keep increasing. It results in an increase in the size of investment &amp; funding. 4. Upcoming IPO: It takes place when an unlisted company starts thinking about getting an Initial Public Offering (IPO) to raise funds. 5. Pre-IPO: Pre-IPO, as the name suggests means the process before IPO. It’s the late stage for a private company to raise funds in advance of its listing on a public exchange.​ 6. Listed/IPO: An IPO basically means a fundraising method used by large companies, in which the company sells its shares to the public for the first time. Following the IPO, companies shares start trading at IPO. Once companies go public via Initial Public Offer (IPO). For that, it gets converted from Pvt. Ltd. to Public Ltd. 7. Stopped Trading: Stopped Trading means when the company stops trading of shares on stick exchange which can be due to various reasons like losses etc. 8. Delisted: Delisting means the removal of listed securities of a company from a stock exchange. The delisting of security can be voluntary or involuntary &amp; is usually due to bankruptcy etc. 9. Liquidation: Liquidation is the process of bringing a business to an end &amp; distributing its assets to the claimants. This event usually occurs when a company is insolvent &amp; can’t pay its due obligations. Q. How does Planify help start-ups? It helps start-ups &amp; entrepreneurs with fundraising by providing seed funding, start-up funding &amp; growth funding through accredited investor. Planify also offers secondary sale of private equity shares of Pre-IPO companies, upcoming IPOs &amp; companies that have stopped trading on exchanges.

Investors invest in start-ups to gain profit. All that matters is how much return they can generate by investing in a particular start-up. They invest in the hope that Start-up's valuation will increase in future.

Start-up Investing

Unlisted shares have quietly become one of the most talked-about investment options in India. Companies like NSE, HDB Financial Services, and Tata Capital were all available to investors in the unlisted market well before their IPOs — and that head start is exactly why more people are asking the same question: where's the safest place to actually buy these shares? Unlike listed stocks, you can't just open Zerodha or Groww and place an order. Unlisted shares trade off-market, through brokers and dedicated platforms, and the quality of that platform can make or break your experience. Here's what actually matters when picking one, and how to think through your options.<h2>What Makes Unlisted Shares Different</h2>​<a target="_blank" href="https://www.planify.in/unlisted-shares/">Unlisted shares</a> belong to companies that haven't listed on the NSE or BSE yet. There's no exchange setting the price — instead, values move based on company performance, demand from investors, and how close (or far) an IPO looks. Deals happen over-the-counter, meaning a broker or platform connects buyers and sellers directly, and shares get transferred straight into your demat account once the transaction closes. Because there's no exchange watching over every trade, the platform you choose carries a lot more weight than it would with listed stocks.<h2>What to Check Before Choosing a Platform</h2>1. Transparent pricing-&nbsp;A good platform shows you how it arrives at a price — recent deal history, company financials, comparable listed peers — rather than just quoting a number and asking you to trust it. 2. Real research, not just a shopping list- Look for platforms that give you actual company data: financial statements, past valuation trends, sector comparisons. If all you get is a name and a price tag, that's a red flag. 3. Demat delivery timelines- Shares should move into your demat account within a clear, reasonable window — most credible platforms manage this in a few business days. 4. Track record and compliance- How long has the platform been operating, and does it follow proper KYC and documentation standards? Unlisted markets have less regulatory oversight than exchanges, so this due diligence sits on you. 5. Range of companies- A platform covering a wide set of pre-IPO names — across fintech, NBFCs, tech, and consumer sectors — gives you more room to diversify instead of betting on one or two names.<h2>Why Planify Stands Out</h2>Planify checks most of these boxes directly. It offers live pricing and in-depth research across 300+ unlisted companies, spanning fintech, NBFCs, consumer brands, and tech — so you're not limited to a handful of names. Every listing comes with company-level data to help you evaluate before you commit, rather than relying on a bare price quote. Shares move into your demat account through a documented, compliant process, and the platform is accessible through both web and dedicated mobile apps for tracking your positions on the go. For investors who want research depth alongside execution, rather than choosing between the two, Planify is one of the more complete options in the current market.<h2>Other Platforms Worth Knowing About</h2>Beyond Planify, other active names in this space include Precize, UnlistedKraft, SharesCart, and Stockify — each with its own mix of company coverage, research depth, and transaction process. Rather than picking based on brand recall alone, it's worth comparing platforms on the exact criteria above — pricing transparency, research quality, and delivery speed — since that's where the real differences show up.<h3>Risks Worth Keeping in Mind</h3>Unlisted shares aren't a shortcut to guaranteed returns. Prices are negotiated, not exchange-driven, so there's a wider bid-ask gap than you'd see on NSE or BSE. Liquidity can be limited too — finding a buyer when you want to exit isn't always instant. And IPO timelines can shift or get shelved altogether, which changes the entire investment thesis. This is a market best suited to investors with a higher risk appetite and a longer time horizon, not someone looking to trade in and out quickly.<h2>The Bottom Line</h2>The best platform for you comes down to what you value most — deep research, a wide company list, or fast execution. Whichever one you go with, spend time on the diligence: check how prices are set, how quickly shares actually reach your demat account, and whether the platform's past investors have had a smooth experience.

Best Platform to Buy Unlisted Shares in India

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