ExperientialEtc Performance (FY26 Numbers & Projections)

10 July 2026

Financial Performance (FY26 Numbers & Projections):

The total revenue for ExperientialEtc reached ₹3.3 crore in Financial Year 2026. Immersive tech makes up most of this revenue. Eighty percent comes from content (Anamorphic/3D), and the remaining twenty percent is from software and tech solutions. The company showed strong profitability, with a net profit of ₹1.46 crore and a net profit margin of 44.2%, leading in the industry. Looking ahead, management set ambitious revenue growth targets, projecting ₹7.5 crores for FY27, ₹16 crores for FY28, and ₹25 crores for FY29. Following this trend, the company’s valuation rose to ₹50 crore in 2026, up from ₹3.5 crore in 2021 and 2022. This increase was supported by institutional and HNI investors, including StartupLanes, Snard, We Founder Circle, India Accelerator, IVY Growth, and Planify Capital. To strengthen its global market leadership, the firm is seeking to raise ₹1.5 crores.

Operational Metrics:

ExperientialEtc maintains a very lean cost structure with fixed expenses limited to just ₹8 lakhs per month. This setup gives the business great operational scalability. The main operational model works on a "Produce in India, Sell Globally" system, keeping production costs low while allowing for high margins. Operations are efficient due to proprietary mathematical templates designed for various screen curvatures (L-shape, U-shape, Curved), which ensure reliable scaling of forced-perspective visual illusions without manual calibration errors. Instead of paid marketing, the brand relies on strong organic search results, ranking No. 1 on Google in India and appearing on the first page globally for key phrases like "Top Anamorphic Agency" and "Top 3D Billboard Agency." Globally, its organic search presence ranks in the Top 2 to 5 in the Middle East, Top 5 to 10 in Europe, Top 3 to 10 in Asia-Pacific, and Top 3 to 7 in Africa. The current investment ask allocates 40% of funds to global sales and business development, 30% to talent and technology infrastructure (GPUs and senior VFX leads), 20% to marketing and SEO defense, and 10% to scaling operations.

Key Project Executions & Order Book:

The company has a strong delivery record, successfully completing over 750 campaigns across more than 75 technologies for over 250 brands, generating over 500 million total impressions. It has delivered impressive "stop-and-stare" anamorphic visual assets for leading enterprises around the world. The company’s ongoing projects include strong international client partnerships and retainer agreements. One notable timeline features a 6-month partnership with Magnate Ventures in Kenya to distribute localized anamorphic content across several African screen networks.

Strategic Developments & Outlook:

Originally founded as a 360° tech-activation agency between 2017 and 2022, specializing in holograms, AR/VR, and projection mapping, ExperientialEtc successfully pivoted in 2023 to focus solely on premium CGI and Anamorphic 3D content engines. The brand gained national credibility and recognition after appearing in Season 1 of Shark Tank India. To drive global expansion, the firm secured key international partnerships, working with HIT Ltd in Japan for access to premium media networks, teaming up with Adintime in Hong Kong to tap into APAC markets, and forming a joint venture called "Crea8Xp" in the US and Philippines to enable global scalability of content. As the agency moves into a later phase of commercial expansion, it is focusing on high-margin, physics-heavy simulations (hyper-realistic fire, water, and fluid dynamics) for major international screens. These projects command contract sizes ranging from ₹10L to ₹35L or more per deployment. This strategy positions the agency well to capture a global 3D display market projected to reach a total addressable market of $510.91 billion by 2030.